Corporate blogging…anyone?

I just realized one of the benefits of working from home…more time to read, read and read! Not only do I read materials online which pique my interest but now I am able to catch up on reading hardcover books, and just yesterday I finished The Corporate Blogging Book by Debbie Weil. It was lent to me a couple of months ago…and in-between projects that I’m working on, I finally put the book down with a grin on my face. Why the grin? As a blogging newbie and all, I learned blogging and technical terms which I would not have otherwise looked up or even bothered to understand. The book gave me an insightful look what corporate blogs really are, how to write a good one, who should be doing it and why a company should consider doing it. As my ‘wired’ team is seriously considering putting a blog in our website (though still coming very soon!), it was inspiring and helpful. I found myself taking down notes and browsing through the CEO blogs mentioned, and even opened an account with bloglines (this I randomly selected from the many RSS newsreaders available). Although fairly new practice in the corporate world, the author says more and more companies are engaged in corporate blogging (I can’t name one local company in our country who’s into this now as of the time of this writing).

It is quite refreshing for a marketer, and a non-techie like myself, to read such a book. Usually, such titles will intimidate me and I would not have given it a second thought. But then again, things change, people change, and you just have to take it a step further if you want to learn new things and cope with the changing times. Have you read this book yet? If so, I would like to hear your comments on it and let’s trade notes! ;)

Oh and by the way, I added a new category in this blog, Book Readings, which I intend to grow with each book that I finish and I hope you will find them an interesting read as well.